APS Programme

World-Class seminars

NOT JUST ANOTHER TRADE SHOW – The Amsterdam Produce Show and Conference (APS) will be a hotbed for knowledge sharing and transfer for the international produce industry

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FOUR CORE THEMES RUN THROUGHOUT THE APS
Feature zones on the show floor looked at the ways in which both Dutch and international companies are addressing the challenges and opportunities in these areas, in order to increase the consumption of fresh produce in an ever-changing marketplace.

The main seminar stage, in the Transformatorhuis at the Westergasfabriek on November 3, 2016, focused on unique lessons that can be learned from the extraordinary role the Netherlands plays in the global produce industry. A quarter of all produce that passes in international trade goes through Holland. The host nation for APS provides intellectual leadership in many fields such as genetics, logistics and controlled environment agriculture. What is the Dutch secret to this outsized success? Our workshop and seminar programme is designed to provide an opportunity for attendees to mine insight from the very best in Dutch thought and practice leadership with the goal of profiting in their own businesses and advancing the produce trade around the world. The APS Knowledge Centre provides an opportunity to break through the often narrow focus on day-to-day operations and, instead, think about how high level global concerns will drive success in the produce trade in the years to come.

Innovative touches were abundant from an event perspective too – the food and drink was provided free to visitors by entrepreneurial young specialist chefs from Holland and chef demonstrations, ‘pop-up’ seminars and a ‘pop-up’ careers fair also brought something new to the show floor.

INNOVATION
Innovation is everywhere. Everyday, every one of us most likely does something innovative in our everyday lives without realising it. But what does innovation mean in a business context? It is arguably an over-used word, attached blithely to any new product or idea, however ‘new’ that idea may be.

The word innovation might be better applied to solutions that meet existing, new or as-yet undiscovered requirements of the marketplace. By this definition, the produce industry is undeniably one of the most innovative sectors in the world, both using and manipulating nature to provide solutions that ensure the expanding population survives while eating nutritious, flavoursome, long-lasting, attractive and affordable fresh products throughout the year.

SUSTAINABILITY
Corporate Social Responsibility is no longer a concept or a vision that you can entrust to someone else. Each and every company in the fresh produce industry has a responsibility for its impact on society and therefore a part to play in ensuring that all of its partners in the global supply chain are able to operate in a way that is sustainable for their environment, for their people and their customers and, just as importantly for their bottom line.

Our sustainability zone will feature Dutch and international companies that are driving innovative business approaches that create long-term consumer and employee value by rolling out a “green” strategy.

EDUCATION
Without a credible education system, we are nothing. As we go about our jobs and head up the career ladder, it is easy to forget that behind us, there needs to be a continuing line of skilled and dedicated people to continue with our good work – maybe even improve on it.

There is a lack of young talent entering the fresh produce industry, despite the fantastic opportunities and lifestyle that this trade offers any young entrant. This is an industry that finds it difficult to enthuse young people, but once they are in our midst, we tend to find that they stay in produce for a long time.

The food and drink industry as a whole is the cog around which we all live our lives – demand will always remain strong. Its many different sectors offer a multitude of diverse and challenging roles and the fresh produce sector is chief among those. As key components of the food industry, the fruit and vegetables sectors are full of companies that offer interesting, diverse and potential-full roles for candidates in all areas – marketing, science, research and development, growing, sales, procurement, engineering etc. The rates of progression are generally high, the pay is relatively good and there is often a chance to travel.

So why are produce companies at all levels struggling to get young people through their doors and to find the next generation of leaders to sit around their boardroom tables?

Our Education Zone will feature some of the leading Education institutions in Holland and highlight the ways in which the industry can better engage with its natural feeder system for young people. The APS student programme will also bring in a large number of students – all of whom have a desire to work within the produce industry, and our innovative ‘pop-up’ careers fair will give the industry a valuable opportunity to meet and get to know these students, with a view to them finding their ideal ‘home’ within the industry.

HEALTH
What could be more important than our health? OK, that’s a rhetorical question – but which set of food products is most important for our health? We’re guessing you think that’s also a rhetorical question – but living in a continent that is being overwhelmed by an obesity epidemic, what we all know to be true is not necessarily shaping how we eat or live our lives.

Fresh produce is the most nutritious, healthy food category, but so few people eat the ubiquitous 5 a day that its meaning has almost been lost on consumers. They know it makes sense, but they cannot logically find a way to feed it into their lives. Oxfam recently found Holland to be the country in the world where it was easiest to sustain a healthy diet, but still the obesity challenge exists.

So what do we do? Or perhaps more importantly in the context of the APS, what are we already doing and how can we do that more extensively and better? Our Health Zone will explore some of the incredible initiatives that are already out there trying to encourage consumers to live a healthier lifestyle, to think about their dietary intake more extensively and to include more fresh produce in their meal and snacking occasions.

We explored what the industry can do to engage with consumers in different age groups – Generation Z, their apparently less important predecessors in Generation X and Y and the growing population of over 50s in the world. Is the health and nutrition message that we peddle really having an impact, or is there another route to success? This is not just a topic that is crucial to the future of the fresh produce industry – it holds the key to the future of the human race.

APS16 Main Seminar Stage Programme

November 3, 2016

Time
Title
Venue
Speaker
More
10.20
Increasing consumption for the good of the nation
Transformatorhuis
Panel hosted by Perishable Pundit, Jim Prevor

The Ministry of Economic Affairs is keen to see a rise in the consumption of fresh produce in Holland, to ensure that the Dutch population does not follow many other parts of the world into an obesity epidemic

The seminar programme at this year’s APS will kick off in style with a panel hosted by Perishable Pundit Jim Prevor. He will be joined by The Dutch Minister of Agriculture Martijn van Dam, Sijas Akkerman formerly of NGO Natuur & Milieu (Nature and Environment) and now working as a consultant to increase fresh produce consumption, Shawn Harris, CEO of Nature’s Pride, Dick Spezzano, a US consultant formerly vice president of produce and floral for The Vons Companies, and Herman Peppelenbos of Wageningen UR. The focus of the session will be on consumption, and specifically how to raise the consumption of fresh fruits and vegetables across Holland, and each of the participants will be asked to give their perspective on what both consumers and the industry could do to improve the health of the nation.

11.10
Agrifoods meets chemicals
Transformatorhuis
Elsbeth Roelofs

Dutch community combines its knowledge and experience to initiate projects around the world to introduce greater sustainability across the supply chain

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Elsbeth Roelofs is senior programme manager at International for Corporate Social Responsibility in the chemical Sector at CSR Netherlands. She is currently leading a three-year (2015-17) programme for sustainable development of the chemical industry in Holland and strengthening relations of the chemical sector with developing countries and emerging economies. With 10 frontrunner companies, CSR has formed a coalition to develop projects to achieve the objectives of the programme. The companies are CRODA, Stahl, Dishman Netherlands, Tanatex Chemicals,Baril Coatings, Spectro, Nett Energy, C. Kornuyt BV, Ecotender Saneral, NTA Solutions. Four cornerstone projects are already developed, one of which was the foundaing of a Community of Practice on Transparancy in the Value Chain on sustainability issues. Elsbeth will explain the project and its objectives, with particular reference to groundbreaking work already being carried out with the Costa Rican pineapple industry to increase the sustainability of the production, recycling and distribution processes.

11.50
Underpinning the future of the produce industry
Transformatorhuis
Marnix Wolters

An introduction to the successful approach of HAS University of Applied Sciences in connecting theory to practice and delivering the next generation of agri-food professionals

Session sponsored by Prophet

It is widely recognised that there is a skills gap developing in Dutch produce, as there is elsewhere in Europe, in part because the raging workforce in this industry has failed to engage fully with the relevant academic institutions in the country. Marnix Wolters, lecturer food and international agribusiness at HAS, will outline the varied ways in which his university already works with the food business and outline the ways and means in which the industry can get more involved in shaping not only its own destiny, but also the lives and careers of the next generation of graduates.

12.30
City of Rotterdam looks to collective innovation to spark food clusters
Transformatorhuis
Sharon Janmaat

The Rotterdam model for enabling and empowering public/private sector partnerships in the development of a resilient and sustainable food cluster

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Sharon Janmaat, Project Manager, Regional Economic Development, Food – has 15 years of experience working for the city of Rotterdam in the economic domain. She is currently dedicated to increasing the business of the Green sector generally, and the food cluster specifically, based on a large private network throughout the whole food chain in the Rotterdam region. Her specific areas of expertise are knowledge development and collective innovation, area development, long chains and multimodal logistics, international marketing, education and employability; all in food. Sharon is currently working on the implementation of several collective innovations in area development for the purpose of globally profiling the Netherlands in the perspective of innovation and transition towards new business models in food in the transition to a next economy.

13.10
Lunch
Gashouder
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13.40
Have fun, feed the world and create value
Transformatorhuis
Gerjan Snippe

Perfecting the organic production model to provide innovative and sustainable solutions for future consumers

Session sponsored by: Prophet

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Gerjan Snippe set up and runs one of the biggest growing operations of organic vegetables in Holland. But for him, organics is not simply an ideal – he approached the business from a commercial angle first and foremost and with a well structured, coherent strategy has turned his company Bio Brass into one of the most trusted supply chain partners in the sector. Gerjan recently teamed up with the fast-expanding Love Beets brand and has launched BEETZ in Europe. He has also just completed a Nuffield Scholarship – in which he travelled the world to visit different farm models and explore how they are changing the way we farm, in order to feed a global population expected to reach 9.9 billion by 2050. In his presentation, he will touch on all of these areas and give his unique perspective on how an innovative supply chain approach can be key to feed the world.

14.20
Don’t give me advertising, deliver me an experience
Transformatorhuis
Mathieu Hirdes

If you want to know what cellphone crazy Generation Z is thinking, why not go and ask them? Cool Fresh International has done exactly that, as part of a long-term consumer engagement strategy

Recognising the importance of the next wave of fresh produce consumers, leading fruit importer Cool Fresh has undertaken a unique research project with Dutch students to analyse how best to communicate with the so-called Generation Z. Mathieu Hirdes, a commercial economics student at Avans University, has headed the project and he will present some of the key points that have come out of focus groups and other research work carried out with hundreds of 14-21 year olds. Cool Fresh’s Nic Jooste will then explain how his business intends to use the findings to help its customers improve their communication with the next group of economically active shoppers.

15.00
Phenomenal phenomics – new ways to determine quality
Transformatorhuis
Rick van de Zedde

A collaborative research project is focusing on post-harvest, non-destructive quality assessments using robots, and modelling quality deterioration in the chain

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Wageningen UR Food & Biobased Research explores and develops advanced technologies for objective, automated, fast and non-destructive quality control of fruits, vegetables and other crops together with industrial partners. The key goal of the research project Quality Phenomics is to develop new methods to measure quality and predict quality deterioration of vegetable and fruit products. Rick van de Zedde, a senior researcher/ business developer for Computer Vision at the Wageningen Food & Biobased Research will explain the vision of the project, which is a close collaboration between three different fields of expertise within Wageningen UR and several plant-breeding companies, growers, fresh-produce processors and technology providers.

15.25
Reducing food waste is no pipe dream
Transformatorhuis
Joost Snels

There are a lot of shrugged shoulders and exasperated sighs when food waste gets mentioned. But research and development projects are shining a light on a less wasteful future

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The amount of good food that is wasted in Holland adds up to billions of euros per year and the biggest culprit is the final consumer. Roughly half of all of the food wastage each year happens in people’s homes, which means of course that the other half is wasted upstream somewhere along the supply chain. Joost Snels, Senior Scientist Supply Chain Management, Wageningen University & Research argues that this is not just a waste of money, but also a waste of the valuable resources that were used producing and transporting the food. Joost says that strategies that can have a real impact on minimising food waste often transcend the links in the chain and are there to be challenged. But research at Wageningen UR shows that reductions of 40-50% are not only possible, they are also well within reach.

15.50
Minimising waste in the supply chain – the importance of an integrated approach
Transformatorhuis
Peter Ravensbergen

Wageningen Research is building a mobile post-harvest research lab to raise the knowledge and practice levels in emerging countries

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In many developing countries, a lot of time and effort is devoted to the production process, in order to increase yields. However, the post-harvest part of the supply chain through to the consumer is somehow forgotten, often leading to loss of product through a deterioration in quality. Peter Ravensbergen, programme manager, Food Security, at Wageningen UR, will explain why he wants to see more investment in quality-driven agrologistics, and highlight the tools Wageningen Research has developed to support governments and companies in the design and implementation of supply chain management strategies. The approach combines technology, (chain) organisation and knowledge development.

16.15
The glass half full approach to low fresh produce consumption
Transformatorhuis
Herman Peppelenbos

Rather than taking a pessimistic view of consumption levels for our products, the industry should be looking for ways to increase access and take advantage of healthy eating awareness levels

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Herman Peppelenbos, Programme Manager Customised Food, Wageningen University & Research, specialising in consumer-driven product development, with a strong focus on healthy and sustainable food. As in many counties, there is little correlation in Holland between the awareness that eating fruit and vegetables is healthy and actual consumption of the products this industry produces. Herman believes that with a new approach this problem can be solved. The key challenge, he argues, is to increase the availability of convenient and attractive products at non-traditional eating moments and at out-of-home locations. Recent studies have showed the potential of this approach and Herman encourages the produce industry to see low consumption as a big opportunity, rather than a problem.

APS16 Pop-Up Seminar Programme

November 3, 2016

Time
Title
Venue
Speaker
More
10.30
Breaking into the value chain
Gashouder
Joost van der Sijp

The importance of a healthy diet for surgical patients. How can the fresh produce industry create better collaboration with hospital food buyers and other medical professionals?

An eminent surgeon who is often outspoken in the Dutch media, Dr Joost van der Sijp will give his views on the potential role of nutrition in optimising the treatment value of the time that patients spend in hospitals, as well as its ongoing contribution to combatting post-surgical complications. Specifically, he will address the role of fresh produce. He will explain the medical buyers’ landscape, and delve deeper into the role of the medical and pharmaceutical industries, the government, health care insurers and last but not least, the patient himself or herself.

11.15
The Differentiation Dilemma
Gashouder
Bruce Peterson

In the ultra-competitive grocery retail marketplace, is enough attention given to the need to stand out from the competition?

One of the many aspects of consolidation occurring in the retail supermarket industry is a lack of differentiation among competitors. This session will examine that premise and offer thoughts on how companies can stand out. For many years, Bruce Peterson was the man who headed up efforts to differentiate Wal-Mart’s fresh produce offer from its competition in the US market. He is now a consultant and speaks as one of the leading minds in the global retail industry. Bruce will deliver a fascinating and thought-provoking session and encourage active engagement from the audience

12.00
Driving the online revolution with state-of-the-art technology
Gashouder
Dave van Stijn

How MAP technology is at the forefront of the effort to reduce water usage and make online produce supply chains and sales systems more efficient

 

Dutch startup BloomPost is taking the (online) retail market by storm by making it possible for retailers to sell and distribute fresh flowers without the use of water or cooling. Entrepreneur and BloomPost founder Dave van Stijn, who describes himself as a man on a mission, will provide a close insight into his success to date, the role of modified atmosphere packaging in that and provide business cases for both established and novice (flower) retailers and how they see the technology changing the way flowers and other fresh produce will be distributed in the near future. Dave’s award-winning technology has already made him a sparring partner for many key retailers worldwide keen on optimising their home delivery services.

12.45
The role of certification in commercially viable sustainability
Gashouder
Marcel Clement

Throughout the tropics and subtropics, agriculture has traditionally been a major contributor to unsustainable practices. But the Rainforest Alliance believes it does not have to be this way.

Agriculture can be productive and profitable for farmers and workers, an important engine of economic and community development, and an integral part of sustainable and resilient rural landscapes. The jointly-managed Sustainable Agriculture Network (SAN)/Rainforest Alliance certification system supports this change and Marcel Clement, director, market transformation, EMEA & Japan, Rainforest Alliance, will discuss the latest updates made to the certification standard, and explain how the 2017 SAN Standard is designed to enable more producers to embark and then continually progress on their journey toward sustainable farming. He will also delve into what key issues the SAN standard tackles and what this means for businesses and farmers who want to help to tackle these issues.

13.30
The true impact of agribusiness CSR
Gashouder
Sergio Borquez

Corporate Social Responsibility is one of the buzzwords of our times, but in Mexico Campos Borquez and its customers make it happen – and they are making a significant impact

Sergio Borquez will outline how his family’s company is working with like-minded organisations and the end consumer to ensure that every step of the value-chain has CSR at its core. Through a case study on a water project being carried out in conjunction with Wholefoods Market and Fairtrade USA, Sergio will illustrate that getting the process consistently right for just one product and one retailer can provide real sustainability and potentially save thousands of lives.

14.15
Taking advantage of promotional optimisation in the fresh food industry
Gashouder
Dr John Stanton

Is the produce industry doing all it can with its resources to promote products in the most efficient and effective manner?

Dr John Stanton, professor and chairman of the Food Marketing Department at Saint Joseph’s University in Philadelphia will deliver a session that explores ways in which the produce industry can enhance its promotional output. While big companies selling consumer products have utilised these analytical techniques, the produce and fresh food industry has lagged behind in applying them. Dr Stanton will look at the advantages of promotional optimisation and then demonstrate how these methods can be applied to the produce industry.

15.00
Seminar Panel Debate - Sustainability in the fresh produce chain in Peru and Holland
Gashouder
Panel debate moderated by Kathy Hammond

During this Panel Debate experts from the fresh produce sector in Peru and the Netherlands will discuss sustainability in the fresh produce chain in the Netherlands and in Peru.

In Holland the Sustainabililty Initiative Fruits & Vegetables (the SIFAV) has been signed by big Dutch importers and the main supermarkets. They have agreed that by 2020, all imports of fresh fruits and vegetables to Holland should be 100% sustainable. Furthermore, imports/exports of organic fruits and vegetables are increasing, and social certificates guaranteeing healthy and honest working conditions are more and more required. Because of these tendencies in the market, and Peru being a big exporter of several varieties of organic fruits and vegetables, the Trade Commission of Peru has organised this Panel Debate to see where we are, and what is being done with respect to “sustainabililty in the fresh produce sector” in Peru and Holland.

The panel will include Julian Arnts, customer relations manager of Dutch company AGROFAIR (an established importer of organic and fairtrade bananas from Peru), and Peter Verbaas, deputy director of the Fruittrade Association Netherlands. They will discuss from their perspectives what is going on in the sector, what problems exist with respect to sustainability, and how companies can and do tackle these problems. The Panel Debate will be moderated by Kathy Hammond, editor of ProduceBusinessUK.com, organiser of the Amsterdam Produce Show.

16.00
Transformation of Produce Markets in Asia
Gashouder
Tom Reardon

Transformation of Produce Markets in Asia

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Event manager

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Official APS16 Sponsors